by Tyler Johnson
We probably don’t need to tell you that Kendall Jenner is rich.
Obviously, she’s not as rich as some of her siblings (she does have the world’s youngest self-made billionaire in her family, after all), but she really is phenomenally loaded.
How loaded, you ask?
Forbes magazine bestowed that title upon Kendall in 2018.
But a lot’s happened in the years since, including that pesky little pandemic that upended the global economy.
Well, believe it or not, she might still be at the head of the pack in terms of earnings.
That’s because Kendall — perhaps in need of some side projects in order to fend off quarantine boredom — has spent the past year branching out like never before.
First the bad news:
Keeping Up With the Kardashians is coming to an end, and that’s bad news for Kendall’s pocketbook.
The good news, however, is that the show is just one of several revenue streams that have been flooding Kendall’s bank account.
For example, in 2020, Kendall finally teamed up with Kylie Jenner on a collaboration for the younger sister’s makeup line.
After all, this is the same cosmetics brand that earned Kylie a spot in the billionaire club.
Could it be just as lucrative for Kendall?
And besides, that project is small potatoes compared to some of the other hustles that Kendall has in the works.
For starters, she’s got her modeling career.
Like her sisters, she makes major bank from posting sponsored content on her Instagram page.
In fact, Forbes estimates that Kendall raked in $16 million from social media last year.
The move was criticized by some who felt that Kendall was guilty of cultural appropriation.
“After dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING … 3.5 years later, I think we’ve done it!”
We won’t get into the ethics of the move, but from a business perspective, Kendall seems to have the right idea.
Several celebs have made a pretty penny from peddling booze, including George Clooney and Ryan Reynolds.
If Kendall’s company turns out to be even half as popular, she might soon be joining her younger sister in the 10-digit league.